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Cameo and JLM Couture; A Love Story


Our love story began when we received our first JLM Couture gown in June 2006. Our first gown was a beautiful princess satin gown, designed by Tara Keely by Lazaro. With each season that follows we've loved growing alongside JLM Couture, welcoming beautiful new styles and lines into our store.


Last month we officially welcomed in Blush by Hayley Paige to complete our JLM Couture family. We are very proud to be the only retailer in Canada who carries all JLM Couture lines! Our newest addition is Fiona (style 1967). This shimmering A-line gown features a plunging sweetheart neckline, a low scoop back and beautiful lace applique. We're smitten!



hayley paige bridal wedding dress jlm couture


To celebrate our growing relationship with JLM Couture, we brought some of our favourite styles together for some fun! Our photo shoot was threatened by the unpredictable summer storm season here in Calgary, but luckily the clouds parted and we had a small window to photograph our gorgeous gowns!


JLM Couture, Hayley Paige, Blush by Hayley Paige, Ti Adora, Allison Webb, Lazaro, Tara Keely, Alvina Valenta, wedding dress

From left to right;; Hayley Paige Occassions, Blush by Hayley Paige, Lazaro, Ti Adora by Aliison webb, La Petite by Hayley Paige, Hayley Paige, Allison Webb, Tara Keely by Lazaro





The JLM Couture collection of designers easily cater to a wide audience of brides; from the classic and sophisticated Allison Webb, to the whimsical and enchanted styles of Hayley Paige, JLM Couture has a gown to suit the individual taste of all brides. Read on to discover each line's unique style, and which designer you should turn to for your dream gown...

hayley paige bridal wedding dress jlm couture


Hayley Paige’s whimsical, ethereal yet playful wedding dresses will delight the adventurous bride who isn't afraid of unique patterns and bold fabrics. From playful stripes pictured above on the beautiful Decklyn (style 6661), to beaded romantic floral details and intricate lace, you can find your dream edgy princess ball gown or otherworldly glamorous fitted gown with Hayley Paige.


Hayley Paige gowns are also proud to offer slightly altered dress patterns for our brides who desire more coverage or support, with raised necklines and raised backs. For a more fuller figured bride, or one simply desiring more modesty these are wonderful options.






The Blush by Hayley Paige bridal collection is defined by casual elegance and gentle femininity. The gowns often feature flowing tulle, unique lace, and delicate undertones to create a romantic and soft whimsical feel.





Lazaro’s collection is a mix of glamorous romance and timeless elegance. With beautiful detailing, and luxurious shimmering fabric throughout, our store motto is "you can never go wrong with a Lazaro". Whether you want to sparkle your way dancing across a ballroom, or gently shimmer in a beautiful outdoor ceremony, Lazaro has a gown for you. These gowns are the perfect blend between striking and opulent, enchanting and elegant.









Tara Keely bridal collection is designed by Lazaro Perez and is inspired by feminine silhouettes and soft alluring fabrics. With a mix of detailed laces, lush tulles, and accents of shimmering sparkle, this wedding gown collection offers brides the ideal romantic vision. The Tara Keely bridal gown collection is also for the

graceful and elegant bride who embodies an effortless beauty and timeless sophistication.





Allison Webb's collection is the embodiment of elevated elegance. Filled with clean lines, exquisite laces, and touches of delicate embroideries, the gowns are hand-crafted to showcase a bride's natural beauty. The designs are refined, softly modern, and infused with a timeless sense of poise and sophistication.





Ti Adora by Allison Webb is a curated collection of bridal gowns infused with fresh elegance. This collection uses innovative lace combinations and gentle touches of unique details. Ti Adora gowns have a charming, organic vibe, perfect for the elegant and modern romantic bride.





Hayley Paige Occasions bridesmaids dresses feature stylish dresses with superior workmanship, fashionable and rich colours, all with expert construction and fit. They are the perfect compliment to your Hayley Paige gown!





And for our little ones...





La Petite by Hayley Paige offers the most precious outfits for your most petite bridal party members. These flower girl dresses are designed with the whimsy and magic of a Hayley Paige gown, in coordinating fabrics and colours.





Left to right; Blush by Hayley Paige, Hayley Paige Occassions, La Petite by Hayley Paige, Hayley Paige



For those brides that are here for everything Hayley Paige, not only can you have a Hayley Paige wedding gown, bridesmaids, and flower girls...but now you can even have a Hayley Paige designed wedding and engagement rings!


Hayley Paige has paired with Hearts on Fire to create her own range of stunning and uniquely styled engagement and wedding rings, found exclusively at Hearts on Fire.




We would like to thank our beautiful models for showcasing our JLM Couture gowns so wonderfully. A special thank you to our amazing photographer Oscar Hanzley, who you can contact via this linked website, and also on Instagram.












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